60

QUIZ
1. In line with the rebranding of Reliance
Entertainment to Reliance Big Entertainment, the
Anil Dhirubhai Ambani Group (ADAG) is now in the
process of rebranding its Adlabs multiplex business.
Which brand will replace the Adlabs brand?
1) Filmistan
2) Big Cinema
3) Box Office
4) Movie Magic
2. Mark out the wrong combination of advertising
agencies and the media groups to which they
belong?
1) BBDO-Omnicom
2) McCann Erickson-Interpublic
3) JWT-Omnicom
4) Ogilvy & Mather-WPP
3. Larry Flint's claim to fame in the world of media
is his association with which of the following
magazines?
1) People
2) Hustler
3) Vogue
4) Penthouse
4. ‘A World of Difference’ is the punchline of which
Indian airline?
1) Go Air
2) SpiceJet
3) Paramount Airways
4) Jet Airways
5. Which of the following is the most popular brand
of the US garment company Cluett & Peabody,
both in India and the world over?
1) Peter England
2) Arrow
3) Van Heusen
4) Louis Philippe
6. UK based firm Millward Brown Optimor is
famous for its annual ranking of which of the
following?
1) World’s top brands
2) World’s top attorneys in legal services
3) World’s top Management colleges
4) World’s highest earning sportspersons
7. In the movie ET, the alien consumes a trail of
product which takes him to the little boy's home.
Who was the maker of the product?
1) Hershey's
2) Mars
3) Wrigley's
4) Cadbury's
8. India’s most trusted brand according to a recent
survey conducted by the Economic Times
newspapers is:
1) Colgate
2) Nokia
3) Lux
4) Tata salt
9. For which IPL team has Aditya Birla Nuvo
created an exclusive formal wear line–Peter
England Elite?
1) Kolkata Knight Raiders
2) Chennai Super Kings
3) Mumbai Indians
4) Royal Bangalore Challengers
Drishti
R
(10) of (10)
10. Which cricketer and actress have been
appointed brand ambassadors for its Fly phones by
UK-based Meridian Mobile recently?
1) Yuvraj Singh & Rani Mukherjee
2) MS Dhoni and Deepika Padukone
3) Ishant Sharma and Malaika Arora Khan
4) Robin Uthappa and Mallika Sherawat
11. Who are Inky, Pinky, Blinky and Clyde?
1) Pac-Man monsters
2) Teenage Mutant Ninja Turtles
3) Cabbage Patch Kids
4) Mascots of Beijing Olympics
12. “Our Earth, Our Tomorrow” is a baseline of
which of these?
1) Thermax
2) Greenpeace
3) Discovery
4) Ricoh
13. Which automobile company was in news
recently for its new marketing initiative titled ‘Ghar
Ghar Ki Pehchaan’ for tapping rural markets for its
popular model?
1) Maruti-Suzuki
2) Hyundai
3) Tata Motors
4) Mahindra & Mahindra
14. Identify the telecom technology from the logo?
1) GSM
2) Bluetooth
3) CDMA
4) Wi-Max
15. What, according to its founder, must be exactly
3.875 inches long and weigh precisely 1.6 ounces?
1) The Swatch watch
2) McDonald's McBurger
3) Parker's Mont Blanc pen
4) Mattel's GI Joe model
16. Which corporate group is foraying into the fastmoving
consumer goods (FMCG) segment with its
skincare brand ‘Kara’ (meaning pure), homecare
brand ‘Prim’ and baby care brand ‘Puretta’?
1) S Kumars’ Group
2) Videocon Group
3) Aditya Birla Group
4) Reliance Industries
17. Which US company owns the artificial
sweetener brands Equal and Canderel?
1) Alberto-Culver
2) Merisant
3) McNeil
4) Midas International
18. Which company is marketing Tommy Hilfiger
Home Furnishings in India?
1) Creative Portico
2) Abhishek Industries
3) Welspun
4) Bhilwara Suitings
19. What is Elizabeth and Olivia Norris’s claim to
fame?
1) Their husbands joined hands to form P&G
2) They were the first clients of Max Factor
3) They served as the inspiration for Olive
Oyl and Castor Oyl
4) They created the formulation for Old Spice
20. What was the new football introduced by Adidas
at the recently organised Euro 20008 called?
1) Euroball
2) Eurosport
3) Eurokick
4) Europass
QUIZ-Answer Key
1. 2 2. 3 3. 3 4. 3 5. 2 6 1 7. 1 8 2 9 2 10. 3
11 1 12. 4 13. 2 14 2 15. 2 16. 3 17. 2 18. 1 19. 1 20. 4