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QUIZ

1. Which Indian company has entered into an
agreement for acquiring the majority and controlling
stake in Malaysia-based Lotus Five Star
Cinemas?
1) Adlabs Films
2) Pyramid Saimira
3) PVR Cinemas
4) Inox Leisure
2. Which famous personality from the world of
information technology owns one of the world’s
most luxurious yachts – the $200 m ‘Octopus’?
1) Paul Allen
2) Steve Jobs
3) Larry Ellison
4) Steve Woznaik
3. After gaining notoriety for its two provocative ads,
one featuring model Sana Khan and other featuring
Orangutans, JG Hosiery is reportedly planning an
ad featuring both. The company is the manufacturer
of which well known innerwear brand?
1) Amul
2) Lux
3) Venus
4) Divya
4. Lee Kun Hee announced his resignation as the
chairperson of which conglomerate recently, soon
after he was indicted for tax evasion and breach of
trust?
1) Daewoo
2) Hyundai
3) Samsung
4) Hanil
5. Which Union cabinet minister was in news for
controversy surrounding companies King
Chemical & Distilleries and King India Power
Corp?
1) T R Baalu
2) A Raja
3) Shivraj Patil
4) Kamal Nath
6. Which Indian foods company is cooking up a
foray into the fast food mart with an exclusive chain
of outlets retailing fast food and beverages
christened ‘Devil’s Workshop’, aimed at not just
taking on fast food biggies like McDonald's but cafe
majors like Barista and Cafe Coffee Day as well?
1) Wimpys
2) Parle
3) Nirulas
4) Rasna
7. Which MNC Bank celebrated its 150th
anniversary of its Indian operations recently?
1) Citibank
2) HSBC
3) Standard Chartered Bank
4) Barclays Bank
Drishti
R
(10) of (10)
8. Which business family is the promoter of Golden
Tobacco Company (GTC)?
1) Modi
2) Dalmia
3) Khaitan
4) Singhania
9. Which telecom MNC is acquiring Denmark-based
ZYB, which operates a social networking site
focused on mobile phone users, for about 31.5
million euro?
1) Vodafone
2) France Telecom
3) Verizon
4) Telefonica
10. US-based maker of organic juices, Apple Rush
Company is planning to drag which MNC to court
for using its brand in India?
1) Pizza Hut
2) Coca Cola
3) PepsiCo
4) McDoanlds’
11. Which semiconductor maker has signed on
Chess grandmaster Vishwanathan Anand as their
brand ambassador?
1) AMD
2) Samsung
3) Intel
4) Texas Instruments
12. What in advertising jargon is a “Zap-proof
commercial”?
1) An ad so interesting, the viewer simply
cannot zap it
2) Advertising in a subtle way by making the
brand/product a part of the
programme/movie
3) An ad so good/well-sold by the agency,
the client cannot reject
4) Ads that use celebrities (which ensures
quick mileage for the brand)
13. Which US Corporation is the biggest spender
on advertisements with a worldwide expenditure
exceeding $8 billion in 2007?
1) Unilever
2) P&G
3) General Electric
4) Microsoft
14. In 1971, which company sold more than 1
million records of a song version of its ad jingle, “I’d
Like To Teach The World To Sing”, recorded by
‘The New Seekers’?
1) General Electric
2) Panasonic
3) Coca-Cola
4) Philips
15. What/whom did Siegel & Schuster create in
the year 1938?
1) Superman
2) Batman
3) Spiderman
4) GI-Joe
Answer Key
Answer 03: The ‘People for the Ethical Treatment of Animals’ objected to the latest advertisement for Amul
Macho innerwear which shows an orangutan wearing Amul Macho underwear, hanging from a creeper, falling
from a tree top, grinning, etc.
Answer 10: PepsiCo India’s Tropicana juice brand has landed in a controversy, with a US-based maker of
organic juices, Apple Rush Company, planning to drag the soft drink major to court. The controversy centres on
Tropicana Twister’s recently launched apple-flavoured variant—Apple Rush.
1. 1
2. 1
3. 1
4. 3
5. 1
6 4
7. 3
8 2
9 1
10. 3
11 1
12. 2
13. 2
14 3
15. 1