58

QUIZ
1. In the 1980’s, when Pepsi over took Coca-Cola in
the USA market, the latter changed the formula of
its 99-year old flagship brand and launched a new
brand. Consumers loyal to the old formula strongly
protested, prompting the company to introduce the
original one. What was name of the new brand that
consumers did not like?
1) Coke
2) New Coke
3) Coca-Cola Classic
4) Diet Coke
2. In 1904, the first model–the Silent Gray Fellow –
of a legendary American icon was produced. Name
this cultural icon.
1) Harley Davidson motorcycle
2) Levi’s jeans
3) Cadillac car
4) Jeep
3. Which was PepsiCo’s equivalent of the marketing
slogan “Yehi Hai Right Choice Baby” in the US?
1) This is the Right Choice Baby
2) Baby, You are Right
3) Got it Right Baby
4) You Got the Right One Baby
4. Which was the first brand to make it to the cover
of Time magazine (on the 15 May 1950 issue)?
1) Coca-Cola
2) Pepsi
3) Levi’s
4) McDonald’s
5. Dal Bukhara, Kundan Kalia and Chicken
Chettinad are three brands launched by which
company?
1) Kitchens of India (ITC)
2) Taj Hotels
3) Oberoi Hotels
4) Ashoka Hotels
6. Which cricketer has lent his name to branded
bats numbered 375 and 500?
1) Sachin Tendulkar
2) Sunil M Gavaskar
3) Brian Lara
4) Ricky Ponting
7. It was originally called ‘Bib Label Lithiated Lime
Soda”. How is it known today?
1) Canada Dry
2) Mirinda
3) Crush
4) 7-Up
8. An Indian family run company gave a complete
burial to its tooth paste and tooth powder brand
Dentacare, hair oil brand Kashraj and cooking oil
brand Level. Identify the company?
1) ITC
2) Nirma
3) Godrej
4) Dabur
9. This ready-made garment brand has never used
any model in its advertisements which feature the
photographs of its garments prominently. Which
brand are we talking about?
1) Arrow
2) Benetton
3) Color Plus
4) Dockers
10. In 1888, a consignment of crates marked “Made
in England by Lever Brothers” landed at Kolkata
Harbour. What did the crates contain?
1) Bournvita
2) Sunsilk shampoo
3) Sunlight soap
4) Robin blue
11. Since the 1920s, Lux has been sold as the
beauty soap of the film stars. But when the brand
was launched in 1902, it wasn’t soap but a different
product. Then what was it?
1) Shampoo
2) Detergent powder
3) Face wash
4) Talcum powder
12. Which company (and the brand by the same
name) was set up by T Ramesh Pai (of the
Manipal Group) in 1962? It has a national market
share exceeding 60% in the comfort product
category.
1) KurlOn
Drishti
R
(8) of (10)
2) Sleepwell
3) Century
4) Rilaxon
13. Which Indian entrepreneur has turned melody
queen Lata Mangeshkar’s passion for perfumes
into a brand named after Lata?
1) Deepak Kanegaonkar
2) Ajay Piramal
3) Anil Mulchandani
4) Kiran Mazumdar
14. Monsanto, an MNC in the agribusiness, is the
owner of the world’s largest non-sugar sweetener
brand. What is it?
1) Sugarfree
2) Equal
3) Catch
4) Total
15. Which company’s slogan is “Availability,
Affordability, and Accessibility”?
1) Coca-Cola
2) Pepsi
3) Domino’s
4) McDonald’s
16. Besides luxury cars, Rolls Royce is also known
for:
1) Compressors
2) Elevators
3) Aircraft
4) Aerospace engines
17. Rich DeVos and Jay Van Andel started which
famous direct marketing company 60 years ago?
1) Avon
2) Oriflame
3) Tupperware
4) Amway
18. Mysore Paints and Varnishes is the only
manufacturer of which product in India?
1) Ink used in duplicating (cyclostyling)
machines
2) Carbon paper
3) Automotive paints
4) Indelible ink applied to fingers of voters at
the time of voting
19. Which company was the first to launch
cellular phone service in India? It launched its
service on 23 August 1995 in Kolkata.
1) RPG Telecom
2) Reliance Mobile
3) Modi Telstra
4) Bharti Telecom
20. This MNC’s international board, called
Compass Board, reviews its worldwide marketing
and business operations. Name the company.
1) Unilever
2) P&G
3) Bata
4) Boeing (Answers on Page-10)



QUIZ-Answer Key
1. 2 2. 1 3. 4 4. 1 5. 1 6 3 7. 4 8 4 9 3 10. 3
11 2 12. 1 13. 1 14 2 15. 1 16. 4 17. 4 18. 4 19. 3 20. 3