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The General Awareness questions for the day are given below.

1.	Which advertising agency is behind the setting-up, in 1991, of MICA, India’s first college focussed on advertising and communications?
(1)	Ogilvy and Mather
(2)	Saatchi & Saatchi
(3)	Mudra
(4)	Hindustan Thomson Associates
2.	What famous car brand, originally from the former Czechoslovakia, was taken over by Volkswagen in the 1990s?
(1)	Skoda
(2)	Saab
(3)	Piaggio
(4)	Volvo
3.	What is the title of the original BBC TV series on which the Hindi TV series, Kamzor Kadi Kaun, based?
(1)	Who wants to be a millionaire?
(2)	Treasure mine
(3)	Mastermind
(4)	The weakest link
4.	The loyalty program of which company is known as “First Citizen’s Club”?
(1)	Shopper’s Stop
(2)	ABN Amro Bank
(3)	Taj group of Hotels
(4)	Air India
5.	The following is the baseline found in the ad of which product “The man with the smooth edge”
(1)	Four Square cigarettes
(2)	Gillette Mach 3 shaving system
(3)	Palmolive shaving cream
(4)	None of these
6.	Which company has been ranked the ‘World’s Most Admired Company’ in the rankings by Fortune magazine in 2002?
(1)	Microsoft
(2)	General Electric
(3)	IBM
(4)	Fedex
7.	McDonald’s, in an unrelated diversification, is planning to set up a chain of hotels. Name the new brand.
(1)	Pleasant stay
(2)	Golden Arches
(3)	McStay
(4)	Holidayz
8.	Which company unsuccessfully launched a soap under the brand Protex in India?
(1)	SmithKline Beecham
(2)	Hindustan Lever
(3)	Reckitt & Colman
(4)	Colgate Palmolive
9.	Calloway, is a leading international brand of
(1)	Condoms
(2)	Guns
(3)	Binoculars
(4)	Golf equipment
10.	Which famous CEO was featured in the endorsement ad for Microsoft XP with the quote, “When I saw Windows XP in action, I was amazed. How did Microsoft get hold of my wishlist?”?
(1)	Ratan Tata
(2)	Azim Premji
(3)	N R Narayana Murthy
(4)	Arun Jain

Answer Key
(1)	3		(6)	2
(2)	1		(7)	2
(3)	4		(8)	4
(4)	1		(9)	4
(5)	1		(10)	3